“Nation’s First Love, ” Suzy Bae boasts an impressive number of luxury achievements under her belt. The latest addition to her existing fashion resume is her appointment as Longines’ first female South Korean brand ambassador.
We are delighted to welcome Suzy as our new Longines Ambassador of Elegance. With her numerous awards, the actress and musician from South Korea is a true icon worldwide. #EleganceisanAttitude #LonginesMasterCollection pic.twitter.com/rv7u8bmdbi— Longines Watch Co. (@Longines) May 18, 2022
Actress and singer, Suzy Bae no longer needs introductions. A powerhouse in her home country, the star enjoys great popularity around the world. Past her roles on the small screen and music prowess, Suzy’s influence spans across industries. Through the years, the superstar has collected a myriad of associations with brands such as GUESS, Lancôme, and Dior.
Brand Fashion Dan Kecantikan Yang Pilih Bae Suzy Untuk Jadi Ambassador, Dior Hingga Lancome
The latest brand to tap the influential celebrity is the Swiss watchmaker, Longines. On May 18, the luxury watch brand announced Suzy as its Ambassador of Elegance. In a press release, Longines described the 27-year-old actress and musician as a “true icon, ” highlighting her impact on pop culture and philanthropic work. “Immediately after making her musical debut as a member of the girl group Miss A, Suzy’s star rose quickly, ” they stated. The watchmaker also remarked on her commitment to various causes. “She consistently makes large donations to worthy causes, such as for flood victims, low-income families, people suffering from incurable diseases, and preventing the spread of COVID-19.”
Longines flaunts an extensive history that began in 1832. Known for its watchmaking expertise, nowadays the brand continues to lead the industry through strong associations with the world of sports and partnerships with A-list celebrities. Among others, Longines’ catalog of ambassadors includes actors Regé-Jean Page, Jung Woo Sung, Eddie Peng, and Kate Winslet. With her impeccable trajectory and remarkable elegance, Suzy has an image that is a natural fit for the Swiss luxury brand.
Explaining the association, Longines stated, “The passion and elegance she expresses in each and every one of her engagements is completely in line with Longines’ image, and Suzy embodies all of the brand’s values. She is a welcome addition to the Longines family, and this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe.” Additionally, Longines’ CEO, Matthias Breschan raised anticipation for Suzy’s upcoming projects with the brand. “We are excited to welcome her to our family of Ambassadors of Elegance and work with her on a range of projects. Fans of our brand and Suzy’s followers have so much to look forward to.”
Drakor Start Up Dikritik, Bae Suzy Hidup Pas Pasan Tapi Tasnya Harga Jutaan
The actress was equally delighted and enthusiastic about the partnership as she added, “It is my great pleasure to join Longines, a prestigious watch brand with 190 years of history. I am looking forward to all the elegant journeys, precious time together, and connections I will make as a Longines Ambassador of Elegance.”
On top of her most recent luxury association, Suzy has drawn attention for her enduring links to the French fashion house of Dior. Serving as the official brand ambassador in Korea, the actress has demonstrated her “It Girl” appeal numerous times. In addition to her commercial pull, outselling items from the brand, the star recently made headlines with her attendance at Dior’s Fall 2022 show in Seoul.
However, not only the world of fashion acknowledges Suzy’s power. The singer recently starred in PSY’s music video for “Celeb” and is set to make waves on the small screen with the drama, We can’t imagine that there would still be anyone, in this day and age, who would still have the gall to deny the magnitude of the Korean wave, but if they do exist, this might finally shut them up once and for all.
Suzy And Jisoo Are Being Called
While Korean celebrities have always been fronting campaigns for Korean beauty brands, in the past month alone, three big-name international beauty brands have unveiled top Korean actresses as their new face and muse for the Asia-Pacific region.
Since brand ambassadors have to command significant recognisability and star power within their region, these latest appointments claim a huge victory for the Korean entertainment and beauty scene.
Furthermore, it’s a great step for diversity as well. Many brands choose to use Caucasian models and actresses as ambassadors, since the Western entertainment world has long held global precedence in the past few decades. This latest choice to finally give East Asian faces a chance on their home ground is a step in the right direction.
Potret Adu Gaya Bae Suzy Dan Jisoo Blackpink, Sama Sama Ba Dior
She recently made waves for getting married to Big Bang member Taeyang in 2018, but even before that, Min Hyo Rin has already been attracting loyal fans for her natural beauty and her acting prowess, shown off in dramas like
Clinique chose Min Hyo Rin as their newest brand ambassador for the Asia-Pacific region because of her “pure, healthy beauty”, which matches the brand’s vision.
Min Hyo Rin, meanwhile, has also said that Clinique products have been “instrumental” in preserving that luminous, healthy glow of her skin, and is the secret behind her flawless looks.
Longines Appoints Suzy As Ambassador Of Elegance
Lancôme and Suzy Bae seem like a match made in heaven. The brand recently unveiled the top Korean actress and singer as their latest muse in the Asia-Pacific region, saying that she is an artist who “constantly challenges in both music and acting.
Suzy, meanwhile, has also expressed delight at this new opportunity. “I am very happy to start this new chapter in my career, ” she says. “Lancôme embodies happiness as the most attractive beauty. It’s a skin-deep emotion, awakening every sense.”
By now, most of us should be very much familiar with the iconic Flower by Kenzo, which has earned the status of being a pop culture icon since its inception 18 years ago.
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Its latest face of the brand is Korean actress Kim Tae-Ri, whose claim to fame is her breakthrough role in Park Chan-wook’s
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