Part romantic comedy, part Silicon Valley-inspired look into the lives of young entrepreneurs in Korea, new Netflix series, Start-Up, answers all sorts of start-up industry questions. Think “how do you calculate ‘burn rate’?”, “what makes a great CEO?” and “how to do proper due diligence for investor support?”
But diehard K-drama addicts, K-pop fans, and beauty junkies have one other frequently asked question right after new episodes release every weekend: “What lipstick shade is Suzy Bae wearing?”. Bae plays Seo Dal-Mi, a vivacious, ambitious first-time CEO often spotted swiping on some lipstick to create the perfect Korean gradient lip—a sweet, effortless ombré touch that complements her bouncy bangs, lightly defined eyes and fresh complexion made extra radiant with a few pats of a Lancôme Teint Idole Ultra Wear Cushion.
Here, we round up the 10 make-up and hair products you need to achieve Seo Dal-Mi’s beauty looks, from fresh-faced girl-next-door, to the modern, sophisticated Samsan Tech CEO.
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Throughout the series, Seo Dal-Mi’s go-to foundation and mirror to check her make-up is the Lancôme Teint Idole Ultra Wear Cushion. A bestseller in Korea, this cushion compact isn’t available here but those in Singapore can try the liquid foundation equivalent: Teint Idole Ultra Wear Foundation, which comes in 30 shades.
If you’d still like a cushion foundation that gives your complexion a fresh, radiant and skin-evening boost, try the new Teint Clarifique Cushion High Coverage. This lightweight formula offers long-wearing, light to high coverage depending on how you pat it on; a good dose of dewy hydration; and optimal protection against urban aggressors with SPF50+ protection and a blend of antioxidants to shield against oxidative stress.
In episode four, Seo Dal-Mi is caught off guard when she bumps into Nam Do Sam at the bookstore. She immediately ducks down to tie up her hair and swipe on Lancôme’s L’Absolu Rouge Ruby Cream Lipstick in Kiss Me Ruby 03—a mauve-y nude shade for a plush but natural-looking petal pout.
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It has been reported that Suzy Bae’s other two picks from the creamy, highly pigmented L’Absolu Rouge Ruby Cream collection are deep burgundy Ruby Queen 02 and classic red, Bad Blood Ruby 01.
While a fresh, rosy complexion and ombré lips are Dal-Mi’s signature make-up touches, another subtle detail she always has on is ultra-fine eyeliner. Achieve that similar line of discreet definition with Fenty Beauty’s super slim and smudge-proof Flyliner Longwear Liquid Eyeliner in Cuz I’m Black.
In episode seven, Dal-Mi is seen touching up her lip on the way to an important meeting. Her lipstick of choice? Lancôme’s L’Absolu Rouge Intimatte in Not Flirting 130—a fiery coral shade that’s sold out in Korea.
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Get your own pillowy pout with the L’Absolu Rouge Intimatte matte veil lipstick in Burning Lips 155, a rich, rosy mauve that blurs out beautifully for a diffused, gradient lip.
For the youthful, rosy flush that Bae Suzy has both on and off screen, sweep on a touch of Lancôme’s Blush Subtil in Make It Pop, a peachy pink shade in the brand’s well-loved luxurious, ultra-fine powder blush formula.
One thing that doesn’t change throughout the series is Dal-Mi’s hairstyle—wispy bangs and airy locks. For soft, undone waves and a bouncy fringe, reach for the GHD Rise Volumising Hot Brush, which is essentially a 32mm curling tong with smooth-touch nylon bristles that allow you to get really close to the root for a volumising lift, and just glide, roll or twist through sections of dry hair for ultra effortlessly silky, bouncy tresses.
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Scrunchies are Dal-Mi’s only accessories on her hair and wrist throughout the show, and she reaches for one to put her hair up into a loose bun or low ponytail when it’s time to work . Get yourself some oversized ones in black for a chic but cute up-do.The series revolves around a woman who has dreams of becoming an trepreur like Steve Jobs, and her love triangle betwe a man who is secretly her first love and another man who is pretding to be her first love.
It aired on tvN from October 17 to December 6, 2020, every Saturday and Sunday at 21:00 (KST). It is available for streaming on Netflix.
Seo Dal-mi (Bae Suzy) is a bright and ambitious young woman who dreams of becoming Korea's Steve Jobs. Dal-mi doesn't have a fancy background but she's passionate about her work. She has bright ergy and is a person of great vitality, having experice in a wide range of part-time jobs.
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Nam Do-san (Nam Joo-hyuk), is the founder of Samsan Tech. A 'math gius', or gius savant, as a young boy, Do-san was once the pride of his family but became their shame now, as his business has be going down for the past two years. He finds out that Dal-mi mistakly remembers him as a secret p pal whom she thinks of as her first love, so he decides to work his way up in hopes of turning that misunderstanding into reality.
She dreams of becoming Korea's Steve Jobs. She was born to a humble family and lives with her grandmother. However, she's also an advturer who has a grand plan for herself. Her drive also came from being abandoned by her mother and sister at a young age. She also has experice in a wide range of part-time jobs and is a person of great vitality.
Do-san is the founder of Samsan Tech. He was once the pride of his family as a math gius, but he is now shy and cannot ev look people in the eye. After having had no business success in the past two years with his two programmer frids, he is almost ready to give up. Because of his name, Seo Dal-mi mistakly believes him to be her ‘cool first love’ although they had never met. He decides to begin a startup in the hope of turning Seo Dal-mi's misunderstanding into a reality.
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A team leader at SH Vture Capital, his astonishing investmt skills and sharp tongue earn him the nickname, “the Gordon Ramsay of investmts.” Though he's prickly to most others, he's softer than anyone to one special person who granted him a great favor in the past. An orphan, at the age of 18 he was helped by Seo Dal-mi's grandmother and never forgot her kindness. He used the fake name of Nam Do-san to write letters to Seo Dal-mi at her grandmother's request.
Won In-jae is Seo Dal-mi's older sister. She has everything society respects: a strong educational background, beautiful appearance, and money. She evtually realizes her background as a second-geration chaebol is a weakness and does everything she can to create success on her own and be acknowledged for her skills.
Seo Dal-mi and Won In-jae's mother. Having divorced her husband out of impatice with his unstable employmt, she ds up marrying the wealthy Won Doo-jung. She ultimately regrets leaving Dal-mi and In-jae’s dad for Doo-Jung as he cheats on her but she finds it hard to give up the luxurious life which he affords her.
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Won In-jae's stepfather and the Chairman of The Morning group. He shows a ruthless drive to exert power over others in his drive for business dominance.
A frid of Do-san since they were in university, he joined the company after resigning due to a ransomware that had tak control while he was in-charge and was told to pay 100 million won.
A frid of Do-san since they were in university, he had his own agda for getting into Sandbox, relating to the death of his brother who was a CEO at Sandbox's 2nd cohort.
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A former lawyer who quits her job to pursue something more advturous. She speaks flut glish and intersperses glish expressions ev while speaking Korean with her teammates.
Seo Dal-mi's and Won In-jae's father. Having had ough of being degraded at work, he decides to start his own business, which leads to his divorce and after a year, he manages to get a deal and it is implied that he inspired the name Sandbox during a chat with the owner who happs to be the currt Sandbox CEO Yoon Seon-hak. On the very same day, while going home he dies in the bus due to brain injuries from an earlier car accidt.
15 years ago, Seo Dal-mi (Heo Jung-eun) and Seo In-jae (Lee Re)'s parts, Cha Ah-hyeon (Song Seon-mi) and Seo Chung-myung (Kim Joo-hun) were divorced. Dal-mi stayed with Chung-myung, who started his own company after resigning, which had resulted in the divorce. Meanwhile, Ah-hyun remarried and took In-jae with her to the US, assuming the surname Won from her stepfather. Choi Won-deok (Kim Hae-sook), Dal-mi and In-jae's grandmother, a corn dog shop owner, gave shelter to young Ji-pyeong (Nam Da-reum), an orphan and winner of a virtual investmt competition. With his help, Won-deok oped a bank account. As Dal-mi felt lonely, her grandmother made Ji-pyeong write letters to Dal-mi under the p name Nam Do-san (Nam Joo-hyuk) a winner of the Mathematics Olympiad. Both exchanged letters until Ji-pyeong moved to Seoul. In the meantime, Ji-pyeong made Won-deok's money, unknowingly to her, tfold from his gig at stock investmts. Chung-myung successfully secured an investmt for his
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