Start Up Seo Dal Mi

“Start-Up” takes place in a fictional South Korean version of Silicon Valley where young dreamers set out to achieve success in the world of startup companies. Suzy stars as Seo Dal Mi, an adventurer who dreams of becoming Korea’s Steve Jobs, while Nam Joo Hyuk plays the role of Samsan Tech founder Nam Do San.

Unlike her mother and sister who were well off after leaving the family behind, Seo Dal Mi has been busy trying to put on a show to hide all that she was lacking. Eventually, Seo Dal Mi decided that her choice to stay with her father was the correct decision, and she joined the startup industry in order to win against her older sister Won In Jae (Kang Han Na), who believed her decision to be the wrong answer.

Suzy portrays Seo Dal Mi’s sturdy resolve with her lively gaze, drawing in viewers to support her character. In particular, episode 10 revealed that Won In Jae had stolen and used Seo Dal Mi’s past memory with her father, which was the story of the girl with the swing and sandbox.

Start Up: All The Skincare & Makeup Bae Suzy Used In The K Drama And Where To Buy Them

Seo Dal Mi has been gradually falling in love with Nam Do San (Nam Joo Hyuk), believing he was the one who had written her the letters from 15 years ago. Furthermore, Nam Do San would appear and hold Seo Dal Mi’s hands whenever she felt the most small. In turn, Seo Dal Mi would affectionately tell him, “My stake is in you.”

Although the current Nam Do San was slightly different from the Nam Do San she knew in the past, she felt her heart flutter even more around him, eventually leading to their romantic first kiss. When Nam Do San was eventually forced into revealing that everything was a lie, he still came to support Seo Dal Mi when she needed it. Viewers are curious to find out which direction Seo Dal Mi’s feelings will lean towards.

Seo Dal Mi began her journey in order to win against her sister, but she has grown proud of Samsan Tech, having faith in the company to become the best. She would stay up all night to brainstorm a good idea for her company, and she would sincerely reply to all the users, reflecting her growth into a reliable CEO. Although Seo Dal Mi runs into failure along the way, she doesn’t regret her decisions, and she boldly follows through with her choices once they’re made. Seo Dal Mi’s tenacity and leadership skills were also what eventually won over Samsan Tech’s Jung Seo Ha (Stephanie Lee), Kim Yong San (Kim Do Wan), and Lee Chul San (Yoo Soo Bin). As CEO, Seo Dal Mi is capable of making others’ concerns disappear with her abilities.

Start Up' Episode 1: Bae Suzy Is Dal Mi, An Aspiring Entrepreneur From A Dysfunctional Family, In This K Drama

As “Start-Up” enters the second half of the story, viewers are becoming increasingly curious about what decisions Seo Dal Mi will make in the future.Part romantic comedy, part Silicon Valley-inspired look into the lives of young entrepreneurs in Korea, new Netflix series, Start-Up, answers all sorts of start-up industry questions. Think “how do you calculate ‘burn rate’?”, “what makes a great CEO?” and “how to do proper due diligence for investor support?” 

But diehard K-drama addicts, K-pop fans, and beauty junkies have one other frequently asked question right after new episodes release every weekend: “What lipstick shade is Suzy Bae wearing?”. Bae plays Seo Dal-Mi, a vivacious, ambitious first-time CEO often spotted swiping on some lipstick to create the perfect Korean gradient lip—a sweet, effortless ombré touch that complements her bouncy bangs, lightly defined eyes and fresh complexion made extra radiant with a few pats of a Lancôme Teint Idole Ultra Wear Cushion. 

Here, we round up the 10 make-up and hair products you need to achieve Seo Dal-Mi’s beauty looks, from fresh-faced girl-next-door, to the modern, sophisticated Samsan Tech CEO.

Startup Kdrama Earrings

Throughout the series, Seo Dal-Mi’s go-to foundation and mirror to check her make-up is the Lancôme Teint Idole Ultra Wear Cushion. A bestseller in Korea, this cushion compact isn’t available here but those in Singapore can try the liquid foundation equivalent: Teint Idole Ultra Wear Foundation, which comes in 30 shades.

If you’d still like a cushion foundation that gives your complexion a fresh, radiant and skin-evening boost, try the new Teint Clarifique Cushion High Coverage. This lightweight formula offers long-wearing, light to high coverage depending on how you pat it on; a good dose of dewy hydration; and optimal protection against urban aggressors with SPF50+ protection and a blend of antioxidants to shield against oxidative stress.

In episode four, Seo Dal-Mi is caught off guard when she bumps into Nam Do Sam at the bookstore. She immediately ducks down to tie up her hair and swipe on Lancôme’s L’Absolu Rouge Ruby Cream Lipstick in Kiss Me Ruby 03—a mauve-y nude shade for a plush but natural-looking petal pout. 

Start Up Clothes, Style, Outfits, Fashion, Looks

It has been reported that Suzy Bae’s other two picks from the creamy, highly pigmented L’Absolu Rouge Ruby Cream collection are deep burgundy Ruby Queen 02 and classic red, Bad Blood Ruby 01.

While a fresh, rosy complexion and ombré lips are Dal-Mi’s signature make-up touches, another subtle detail she always has on is ultra-fine eyeliner. Achieve that similar line of discreet definition with Fenty Beauty’s super slim and smudge-proof Flyliner Longwear Liquid Eyeliner in Cuz I’m Black. 

In episode seven, Dal-Mi is seen touching up her lip on the way to an important meeting. Her lipstick of choice? Lancôme’s L’Absolu Rouge Intimatte in Not Flirting 130—a fiery coral shade that’s sold out in Korea.

Start Up Episodes 3 4: How Long Can Nam Do San Fake It As Seo Dal Mi's Childhood Love?

Get your own pillowy pout with the L’Absolu Rouge Intimatte matte veil lipstick in Burning Lips 155, a rich, rosy mauve that blurs out beautifully for a diffused, gradient lip.

For the youthful, rosy flush that Bae Suzy has both on and off screen, sweep on a touch of Lancôme’s Blush Subtil in Make It Pop, a peachy pink shade in the brand’s well-loved luxurious, ultra-fine powder blush formula.

One thing that doesn’t change throughout the series is Dal-Mi’s hairstyle—wispy bangs and airy locks. For soft, undone waves and a bouncy fringe, reach for the GHD Rise Volumising Hot Brush, which is essentially a 32mm curling tong with smooth-touch nylon bristles that allow you to get really close to the root for a volumising lift, and just glide, roll or twist through sections of dry hair for ultra effortlessly silky, bouncy tresses.

Gentle And Natural Looking Lancome Lipstick Of Seo Dal Mi (bae Suzy) In Start Up (s01e04)

Scrunchies are Dal-Mi’s only accessories on her hair and wrist throughout the show, and she reaches for one to put her hair up into a loose bun or low ponytail when it’s time to work . Get yourself some oversized ones in black for a chic but cute up-do.